Future Of Mobile Tagging: Instant Lottery

Future Of Mobile Tagging: Instant Lottery

In this extract from PSFK's latest report, we describe how mobile tags can be used to enable rapid entry into contests and competitions.

Nate Graham
  • 10 january 2011

The organizers behind promotional competitions are leveraging mobile tags as a platform for instant entry into contests. With the ability to quickly access information through a personal phone, people are able to enter contests with less friction around signup and registration.


  • Turns static media into a “live” experience where the shopper may win instant prizes.
  • Information like location and contact details can be easily captured from the phone, making it a one-click, opt-in process to enter sweepstakes.
  • Promotions that can be updated through mobile tags give print media a longer shelf life.
  • Downloadable content including contest details can be shared among friends.

Supporting Examples for Instant Lottery

Beauty Product Giveaway

For the August 2010 issue of Allure Magazine, readers were given a total of $725,000 in free beauty products through a series of mini-sweepstakes. Readers who had signed up for the US fashion publication’s contests were notified by text message 15 minutes before new giveaways were about to take place. At this point, they opened the magazine and entered by simply scanning a Microsoft Tag on a specified page. The use of mobile tags reportedly attributed to a 28% increase in entries over the previous year’s issue.

Point of Sale Contest

When Wilkinson Sword launched their new Hydro Razor 5 in the UK, they featured mobile tags alongside the retail product displays. By scanning a QR code on a POS promotional flyer, shoppers were able to visit a site where they could view videos highlighting the razor’s new features and enter a competition.

Scan Enters Fans Into Ticket Giveaway

Independent record label Fearless Records published Microsoft Tags to help fans win tickets for their bands’ shows. Printed fliers and websites advertising upcoming shows invited fans to scan the tags to receive a free track download and also get entered into a drawing for tickets.

Turning Product Barcode Scans Into Rewards

To promote their newly launched fair trade ice cream, Ben & Jerry’s partnered with Stickybits in November 2010 to reward the first 500 users to scan the new flavors. Upon scanning, consumers had the chance to win free Ben & Jerry’s products, and were able to win a branded T-shirt after scanning two separate pints.

For your free download of PSFK’s Future of Mobile Tagging report please visit


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Neil Blumenthal

Retail, E-Commerce, Fashion

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.