menu

Future of Mobile Tagging: Product Preview

Future of Mobile Tagging: Product Preview
Advertising

In this extract from PSFK's latest report, we describe how mobile tags can be used to give consumers a sneak peek while with the product.

Nate Graham
  • 11 january 2011

Mobile tags can give people the information they need to make decisions about products they are considering. With additional technical information, people can understand how products will fit their wants and needs and they can also understand what to expect from an experience before they commit to making the purchase.

Opportunities

  • Scanning can direct shoppers to product specifications that provide them with a deeper understanding of potential benefits.
  • Mobile tags can be linked to product reviews and side-by-side comparisons to help influence a customer’s decisions
  • For customizable products such as automobiles, shoppers can be connected to a site that enables them to add or subtract options, allowing them to see how their selections influence price and/or design.

Supporting Examples for Product Preview

Learning about Natural Beef before Purchase

Meyer Natural Beef produces meat without additional hormones or antibiotics, selling to consumers who are highly interested in knowing how their food is sourced and about the farms that produce it. By scanning a Microsoft Tag on the packaging, shoppers can capture in-depth information about these practices while they’re standing in the grocery aisle.

Scan for Products that Match Healthy Diets

Shopwell is a platform that helps people manage their diet and nutrition needs. Users build an online profile noting information such as gender, age and goals, which the service uses to offer personalized food shopping advice. When visiting retail locations, shoppers can scan product barcodes through the Shopwell mobile app, instantly pulling up highlighted ingredients and nutrition labels. It will also tap into a user’s dashboard in order to generate customized food scores and provide suggested alternatives.

Wine Bottles with Tasting Notes from the Proprietor

California’s wine focused marketing group, Sevencamp, is aiming to standardize the use of mobile tags on wine bottles through their offshoot QR4Wine. When the bottles’ labels are scanned, wine tasting notes and extensive information about the vineyard are provided.

Giving Real-Life Objects a Digital Memory

Tales of Things is a collaborative project that makes it easy for people to add digital memories to any physical object by attaching a QR code. The codes are associated with online video, audio or text that tells the ‘tale’ of that object. The idea behind the project is that the addition of narrative creates a deeper connection between people and their physical objects.

For your free download of this report please visit www.psfk.com/future-of-mobile-tagging

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Gill Linton

Brand Strategist, Fashion Entrepreneur

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Yesterday

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.