menu

Future Of Mobile Tagging: Scan-Triggered Updates

Future Of Mobile Tagging: Scan-Triggered Updates
Advertising

In this extract from PSFK's latest report, we describe how mobile tags can be used to instantly deliver status information.

Nate Graham
  • 11 january 2011

Mobile tags are being used to quickly capture up-to-date status information, whether from personal items or from public transportation. Tags with information that can be updated without changing the physical design are being used to quickly relay changes, often including a layer of information about location.

Opportunities

  • Mobile tags can link to the latest press, news or social buzz around a product or release, allowing interested consumers to stay up to date and/or participate in the excitement being generated.
  • At events or conferences, informational tags can provide attendees with the latest schedules, speakers and/or performances, ensuring that they don’t miss out on any of the experience.
  • Mobile tags can be used to create histories and/or up-to-the-minute statuses of physical objects and/or places. This adds deeper meaning and relevancy to people’s interactions with these properties.

Supporting Examples for Scan-Triggered Updates

Delivering Bus Schedule Info in Real-Time

A pilot program developed in a partnership between GVB, Sparked BV, and MINIbar at Amsterdam’s Central Station provides information and entertainment about the city’s transportation system to travelers who scan a Microsoft Tag. By snapping the Tags located on tram and bus stops at the Station Square, riders receive free access to specific arrival and departure information, the latest news on public transportation, a mobile movie series and art of the day. Also three randomly selected people who snap the Tag will win a €100 euro (about $140) credit to their transportation subscription.

Track the Journey of a Product’s Packaging

Columbia Sportswear has launched a new aspect of its online shipping service called A Box Life, which allows its customers to choose a previously used cardboard box for delivering their purchase. A QR code on the outside of each used box allows the customer to track where the box has been and also enables pictures to be uploaded to create a history of the box’s journey. 60% of customers have taken up the option when buying goods from the website.

Determine Whether an Item is Stolen or Not

The Kryptonite Bike Revolution ID Kit includes a bike frame with a tamper-proof QR code called PulseID that links to an online site, providing the bicycle’s current status. If the bike is stolen, the owner can update the code at the website bikerevolution.com. The PulseID tag located on each bike can be scanned by any passerby to determine whether or not it has been stolen. If it is, users can click the ‘Contact Us’ button and provide location details, automatically alerting the police, local clubs, shops and the site’s army of Bike Detectives.

QR Code Money for Instant Tracking of International Value

A concept design for paper currency developed by QR Arts proposes using QR codes printed directly onto paper notes that would contain information on current exchange rates. By updating the code on a daily basis, international travelers would be able to quickly access the value of their currency at the time of exchange, ensuring that they are receiving the correct rate.

For your free download of this report please visit www.psfk.com/future-of-mobile-tagging

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Steve Katsaros

Solar Power, Social Good, Development

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.