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Future of Mobile Tagging: Travel by Tag

Future of Mobile Tagging: Travel by Tag
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In this extract from PSFK's latest report, we describe how mobile tags can be used to create distant experiences in the palm of your hand.

Nate Graham
  • 10 january 2011

By delivering rich video experiences and location-specific content, mobile tags can help potential travelers get a better understanding of unfamiliar places. Regional information can be instantly available anywhere, especially via tags on promotional flyers, postcards and travel material.

Opportunities

  • Destination experiences can be brought to life through point-of-view videos and live webcam previews of actual locations.
  • Mobile tags can give people the opportunity to purchase tickets directly while previewing destinations, at a time when travel is most actively on their mind.
  • Tags can include supplementary information that lives on location-relevant items like mail, buildings, and regional marketing collateral.

Supporting Examples for Travel by Tag

Live Preview of Vacation Destinations

By adding Microsoft Tags to print advertisements, the Fort Lauderdale Convention and Visitors Bureau was able to deliver live views of beach destinations. Posters were distributed through Manhattan to attract tourists to vacations in the state; when scanned, users were directed to live webcams which showed various areas in real time. In addition, tagged brochures sent readers to descriptive videos of Fort Lauderdale resorts.

Regional Information Encoded in Postage Stamps

Correos, Spain’s postal authority, in conjunction with the mobile marketing company Macanudos, has released a QR-coded stamp that when scanned will pull up additional information about a particular product or place. The mobile tag on the first release of stamps directed a phone’s browser to information and videos about the Alhambra of Granada region.

Bringing Tourist Destinations to Life with Video

The Canadian Tourism Board has used mobile tags in a print campaign aimed at attracting travelers from the US. QR codes appeared in ads designed to look like blog posts that were featured in publications including the New York Times. When scanned, people were able to find out more about various travel destinations through interactive videos that brought to life experiences like riding down a mountain zipline at 90mph or taking a horse carriage ride through old Quebec City.

Tagged City Gives Tourists Historical Context

In the Italian city of Turin, web agency mediaKi.it placed Microsoft Tags in parks, museums, and monuments, so that visitors could scan them as they walked past important landmarks. When scanned, the tags provide information about the history of the location as well as maps to help tourists navigate new areas.

For your free download of this report please visit www.psfk.com/future-of-mobile-tagging

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