In the Future of Retail Report, we explored the changing face of the retail industry from the perspective of both customers and brands. A key component of this landscape is the expanding role of technology, particularly within the mobile space, and its ability to deliver a new kind of shopping experience that bridges the gap between online and offline interactions, allowing purchases to happen virtually anywhere and often on demand.
At the recent National Federation of Retail Convention, Intel realized much of this forward leaning vision with its Connected Store concept, a collaboration that involved brands such as adidas, Best Buy, Kraft Foods and Procter & Gamble, in addition to researchers at the MIT Media Lab to envision interactive and engaging in-store experiences. Ideas brought to life included the Interactive Fashion Experience – a digital interface that enables shoppers to visually access thousands of fashion items, combine them into outfits, share them with friends virtually or even purchase them – and adiVERSE – a virtual wall for exploring adidas’ entire line of footwear – and the Digital Signage Endcap – an in-store gestural interface that tracks audience metrics, offers relevant information to consumers in the aisle and has the ability to integrate with a shopper’s smartphone.
A video explaining Intel’s larger initiative follows below: