menu

Interesting Cancelled, Boring Conference A Success

Interesting Cancelled, Boring Conference A Success
Advertising

Blogger James Ward hosts first-annual Boring 2010 conference in London for those fascinated with tedium.

John Ryan
  • 4 january 2011

When Londoner James Ward noticed Russell Davies had cancelled his annual Interesting conference, he jokingly proposed a Boring conference take its place. To Ward’s surprise, response to Boring 2010 was enthusiastic with 200 people paying to hear 20 different lectures on boring subjects from milk tasting to sneeze record-keeping. Ward maintains the appropriately-titled I Like Boring Things blog devoted to tedious projects like studying the comparative prices and stocking conditions of Cadbury Twirls across London during 2009 or collecting used collections of used postcards or remixing the sound effects intros to 80s hit singles to absurd lengths.

While Ward conducts his boredom studies with dry, prankster humor, other Boring 2010 participants find boredom an antidote to an overstimulated culture:

Journalist and author Naomi Alderman spoke about the difficulty of having to observe the Jewish Sabbath as a child. Her talk, “What It’s Like to Do Almost Nothing Interesting for 25 Hours a Week,” ended on an unexpected, touching note. “When we learn to tolerate boredom,” she said, “we find out who we really are.”

Elsewhere, others are finding inspiration in being bored. Speaking to Ars Technica, programmer James Whelton describes his ongoing mission to hack the Ipod Nano as the “project of boredom.”

Boring 2010

Wall Street Journal: “Boredom Enthusiasts Discover Pleasure of Understimulation”

Photo by James Ward, I Like Boring Things

Advertising
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Advertising

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Josh Kushner

Health Insurance, Private Equity

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.