menu

Levi’s Brazil On Instagram

Levi’s Brazil On Instagram
technology

Denim brand uses iPhone photo app to connect with its audience.

Mauricio Soares
  • 21 january 2011

Mandalah-Banner

Levi's Brazil Instagram

Instagram is a simple, free iPhone photo app that brings together the coolness of analog-a-like filters, such as those introduced by Hipstamatic, with social and geo-tagging features. The tool was so successful that just 3 months after its release there were already more than 1 million downloads of the app.

Observing that many of these users were Brazilian, Levi’s Brazil decided to create its own profile on the platform: levisbrasil. It is used to display products that will be released in the forthcoming collection, as well as images that represent the brand’s personality.

While it’s becoming normal for brands to have a digital presence on social platforms, but what is interesting here is that Levi’s Brasil takes advantage of the fully visual nature of Instagram to connect with its audience in a non-intrusive way – it’s up to you whether you follow their posts or not.

Instagram

[via Brainstorm9]

+#technology
+app
+Apple
+brazil
+Electronics & Gadgets
+Fashion
+fashion / apparel
+Instagram
+iphone
+Latin America
+mobile
+Social Media
+technology
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Yesterday
Retail Yesterday
No search results found.