Denim brand uses iPhone photo app to connect with its audience.
Instagram is a simple, free iPhone photo app that brings together the coolness of analog-a-like filters, such as those introduced by Hipstamatic, with social and geo-tagging features. The tool was so successful that just 3 months after its release there were already more than 1 million downloads of the app.
Observing that many of these users were Brazilian, Levi’s Brazil decided to create its own profile on the platform: levisbrasil. It is used to display products that will be released in the forthcoming collection, as well as images that represent the brand’s personality.
While it’s becoming normal for brands to have a digital presence on social platforms, but what is interesting here is that Levi’s Brasil takes advantage of the fully visual nature of Instagram to connect with its audience in a non-intrusive way – it’s up to you whether you follow their posts or not.