Microsoft Presents: How To Mobile Tag

Microsoft Presents: How To Mobile Tag

As part of our Future of Mobile Tagging report, Microsoft explains the benefits, uses and measurement tools of the Microsoft Tag mobile tag format.

Kyle Studstill
  • 19 january 2011

Included within the PSFK Future of Mobile Tagging report is a PSFK guide sponsored by Microsoft that explains the benefits, uses and measurement tools of the Microsoft Tag mobile tagging platform. Today, businesses can innovate by integrating mobile tags into their marketing activities, and Microsoft Tag is a flexible tool that can be used across brand led communications—from advertising to packaging. Consumers simply use mobile applications to scan these codes with the cameras built into their smartphones.

By the end of 2011, over 60% of mobile phone users in the United States will own a smartphone capable of scanning mobile tags.* Microsoft Tag can be used to provide greater interactivity between brands and their customers. They transform static print advertisements and marketing materials into dynamic mobile media. Tags link consumers to helpful product information, promotions, coupons, and more.

A broad range of marketers are using the technology across consumer packaged goods, retail, publishing, automotive, and entertainment.

The multi-colored tags feature a few important innovations on top of the general QR code. Tags can be fully customized to match your brand identity without impacting the scan quality and will remain the same small size, regardless of the amount of data behind them. Tags can be updated with new content at any time, breathing new life into your physical materials and saving your valuable print production dollars. Also, the Tag reader will scan any Tag, reducing any confusion for your customers about which reader to use and making it easy for them to consume your campaign content.

* From Peter A. Mayer Research, “Three Reasons 2D Mobile Tagging Is Ready to Take Off” (PDF)

Benefits and Uses:

Microsoft Tag offers a solution that can drive awareness, provide an opportunity for a consumer to understand a product or service, drive the shopper to a sale, and offer a way to provide customers with high quality service after the purchase. Microsoft Tags offer brands the following opportunities:

  • Cross-Media: Use them anywhere: Print, online, TV, billboards, point-of-sale.
  • Engaging: Simple, intuitive, and interactive Microsoft Tags enable immediate response and deeper engagement from your customers, providing a unique vehicle to influence in-the-moment behavior, drive deeper engagement with your brand, and turn interest into action.
  • In-Depth Reporting: With built-in tracking, metrics and analysis tools, Microsoft Tag gives companies access to campaign data that can help them make effective decisions about their marketing expenditures.
  • Agility: Microsoft Tag’s dynamic technology lets businesses change campaigns at any time, enabling companies to react and evolve in real-time and deliver the most powerful outcomes from their campaigns.
  • Device Recognition: Tag’s backend platform tracks device IDs, so it recognizes the phone type and when the user engages with the Tag. This lets marketers create campaigns targeting specific phones.
  • Availability: The Tag Reader can be used with most mobile platforms, widening the audience that can engage with Tags. The Tag Reader is available for Windows Phone 7, Windows Mobile, iPhone, Android, Blackberry, and J2ME devices.

Reporting and Measurement

One of the most powerful features of  Tag is its robust reporting tool. Updated in near real-time, Tag Reports can show you where and how many times your Tag is being scanned, allowing you to gain valuable insights into how your customers are engaging with your physical materials. You can also group Tags together under a category to measure the full impact of a campaign.

The Heat Map report delivers the rough geographic location of each scan, letting you see how your marketing messaging is resonating around the world:

The suite of Daily Scan reports allows you to view the total number of times a single, or group of tags has been scanned during a set period of time. Gain valuable insights into when your messaging is making an impact and understand the exact moment that your customers are engaging with your brand:

To see how easy it is to create your own Tag, visit today.

Get your free tag reader in your smartphone’s app store by searching for ‘Microsoft Tag,’ or at the URL

For detailed implementation guidelines, visit

For additional information contact Bill McQuain at

For your free download of this report please visit


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Nancy Herrmann

Retail, Luxury, Design

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.