Mobile App Listens To Your TV To Automatically Check You Into Shows

As check-in behaviors evolve and spread from location-sharing to content-watching, we’ve seen a number of platforms emerge that let people check-in to content they’re currently watching as a way to share with friends and get customized recommendations over time. While the current state of check-in methods tend to be very active processes, requiring users to actively search and input content manually, IntoNow has introduced a mobile app that can listen in to whatever is playing and recognize content from a database of 2.6 million shows. The app brings in elements from the developing world of social TV, including features like usage-powered recommendation engines, conversations from everyone currently watching any given show, and notifications from friends about shows you should be watching.

Mashable speaks on the potential implications for both hardware and media below:

IntoNow has a bigger vision that supersedes its own mobile applications. The startup designs to make its SoundPrint technology the foundation of a larger audio platform and will soon release an API for that purpose. The company is also in talks with consumer electronics manufacturers to incorporate the technology inside television sets. Eventually, the startup will go down the measurement and metrics path à la Nielsen as well.

IntoNow

[via Mashable]