Entrepreneur and adjunct professor of social media, Rachel Sterne, will fill the role of Chief Digital Officer for New York City.
After an extensive search, Rachel Sterne has been selected as Chief Digital Officer for New York City. The position is entrepreneurial by description, requiring the candidate, “to develop forward thinking policies on social media, digital communications, and web 2.0 initiatives.” The Bloomberg administration created the position just six-months ago.
Ms. Sterne is the founder of the citizen journalist site, GroundReport. She is also an adjunct professor of social media and entrepreneurship at the Columbia Business School. Read her take on the role:
“The focus of my role is to help the city use technology to better serve citizens, and to save tax payers money by making our services more efficient and accessible online. In more concrete terms, I will start with a listening campaign that asks citizens and City agencies for their ideas, requests, and complaints on the City’s digital resources. This will be part of a 90-day report that analyzes our city’s current digital and social media resources, and outlines next steps for both policy and initiatives.”
The Bloomberg administration has been criticized by entrepreneurs and digital advocates for being slow on the technological uptake. The creation of this position could soften ties between the interests and create collaborative possibilities in the future.