Ouigi Theodore- Redefining Urban Style

The New York Times has an insightful interview with the Brooklyn Circus founder about the success and history of his boutiques and clothing line.

The New York Times has an insightful interview with Brooklyn Circus founder Ouigi Theodore about the success and history of his boutiques and clothing line. From the article:

Whatever you call it, Mr. Theodore has cultivated a unique style that has won him applause not only among the fashion pundits of Brooklyn, but also from streetwise fans as far away as Europe and Japan.

… Whatever the setting, his message remains the same: open your mind about what youth-oriented black street fashion can be.

“Urban always had a style to it, a swagger,” Mr. Theodore said. But it came with baggage, too — “overuse of the ‘N’ word, the pants sagging,” he said. “It just created this stigma. When I travel overseas, people see the way we dress and say: ‘You guys don’t listen to hip-hop. You’re not urban.’ Yes, we are.”

Ouigi was also a speaker at our 2010 New York conference – watch his presentation below:


PSFK Conference New York 2010: Ouigi Theodore from Piers Fawkes on Vimeo.

New York Times: “The Bearded Dandy of Brooklyn”

Photo by John Midgley

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