Ouigi Theodore: Redefining Urban Style


The New York Times has an insightful interview with the Brooklyn Circus founder about the success and history of his boutiques and clothing line.

Dan Gould
  • 5 january 2011

The New York Times has an insightful interview with Brooklyn Circus founder Ouigi Theodore about the success and history of his boutiques and clothing line. From the article:

Whatever you call it, Mr. Theodore has cultivated a unique style that has won him applause not only among the fashion pundits of Brooklyn, but also from streetwise fans as far away as Europe and Japan.

… Whatever the setting, his message remains the same: open your mind about what youth-oriented black street fashion can be.

“Urban always had a style to it, a swagger,” Mr. Theodore said. But it came with baggage, too — “overuse of the ‘N’ word, the pants sagging,” he said. “It just created this stigma. When I travel overseas, people see the way we dress and say: ‘You guys don’t listen to hip-hop. You’re not urban.’ Yes, we are.”

Ouigi was also a speaker at our 2010 New York conference – watch his presentation below:

PSFK Conference New York 2010: Ouigi Theodore from Piers Fawkes on Vimeo.

New York Times: “The Bearded Dandy of Brooklyn”

Photo by John Midgley


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