Penguin devised an innovative approach to enhancing the hearing, visual, and motor skills of babies with the launch of the iPhone and iPad book app, Ladybird Baby Touch: Peekaboo. The app is an adaptation of the popular Ladybird series of books for the touch screen, and available only through the UK Apple App Store. Specifically tested and designed for babies, it aims to facilitate interactive storytelling. Young babies simply tap the screen, prompting brightly colored characters and sound effects to appear. An auto play tool allows parents to play the stories as movies, and children from three to twelve months old can naviagate the app without their parent’s guidance. Anna Rafferty, Managing Director of Penguin Digital explains how technology provides babies and children with a fresh, tactile book experience.
“The Baby Touch physical books have different materials in them such as mirror surfaces and velvets which give a baby new sensations. Touch screen devices offer a different experience of touch which allows a child to understand the cause and effect of touch. I think both are complementary experiences.”