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Social Interactions Powered By In-Shoe RFID

Social Interactions Powered By In-Shoe RFID
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Fashion company WeSC describes how RFID tags in their shoes can trigger exclusive access to events and interactions on the wearer's social networks.

Kyle Studstill
  • 26 january 2011

Fashion group WeAretheSuperlativeConspiracy has been using RFID in their distribution and tracking processes, and now with Hyper Island has produced a concept platform for bringing NFC technology to their line of footwear. Because shoes fitted with RFID chips can store opt-in information about the wearer delivered through a web application at the time of purchase, the shoes can be used to trigger a number of interactions powered by associated social networks, just by having the wearer step onto mats equipped with RFID readers. A handful of potential applications described include:

  • Triggering a photograph at an event, automatically sending that photo to the wearer’s Flickr
  • Connecting two people on Facebook when they both step on a mat
  • Automatically trigger status updates when within range of a reader
  • Access to VIP restrooms at popular events for people wearing WeSC shoes, or simply entry into the event itself

Watch a video demonstration below:

WeAretheSuperlativeConspiracy

[via Digital Heirloom]

+#advertising
+#design
+#retail
+#technology
+Advertising
+Design
+Entertainment
+exclusive access
+Facebook
+Fashion
+fashion / apparel
+NFC
+Retail
+RFID
+technology
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