Supermarket As Trendy Wine Bar

This week, the PSFK Consulting team will be taking a 50 strong team of executives from an international brand on a tour of retail inspiration New York City. One of the destinations will be Eataly. There are many innovative aspects of the new gastro experience to show any business – and if you haven’t been to the location, you must check it out. (See our photo gallery, if you’re not in NYC).

One of the fascinating aspects is how the store is as much a wine-bar for grown ups as it is a supermarket. Even on a Sunday night, the place is mobbed with Manhattanites and tourists drinking wine, eating food and listening to the DJ standing over by the butchers’ counter.

With the standing tables and the small kitchens, the creators have seemed to have not only reinvented the food shopping experience but they also have created a wine bar that is unparalleled in New York. In a city with so many acclaimed drinking establishments you realize how so many bars follow the same formula. At Eataly, the center of the store is a frenetic social experience where the way people are getting together reminds you of a European plaza.

Eataly