The Displacement Of Film Criticism By Online Aggregators

The Displacement Of Film Criticism By Online Aggregators

Is the "fanboy blogosphere" and online review aggregator sites such as Rotten Tomatoes forcing individual film criticism into extinction?

Dylan Schenker
  • 4 january 2011

There is growing concern within the world of film journalism that review aggregator sites such as Rotten Tomatoes are forcing individual film criticism into extinction. Since the very nature of such sites is to tabulate a percentage based on perceived positive or negative reviews, the actual critique is typically lost except for a single line quote from the author.

Rotten Tomatoes editor-in-chief, Matt Atchity, rejects this proposition,

“I understand it and I know there are people who just read the number,” he says. “But ultimately, I think that we do good by exposing readers and users to criticism that they wouldn’t otherwise have access to. We hope the Tomatometer is a launching point for a larger read of critics.”

Also of concern is the proliferation of critics that belong to the tightly associated so-called fanboy blogosphere. Sites such as Aint it Cool News, Cinematical & JoBlo are perceived to have markedly different values than many more seasoned critics who began their careers in print publications. This apparent discrepancy is evinced when considering the difference between the overall Tomato Score and the Top Critics Score.

Armond White, critic for the New York Press, is the most outspoken critic of the blogosphere considering the increasingly vocal community to be the representative of a scourge of anti-intellectualism in the field of film journalism.

While claims of anti-intellectualism may be blown out of proportion, it is apparent that both kinds of critics have a strong influence on the ratings on the site. In many cases the fresh or rotten ratings have the potential to increase the significance or popularity of different kinds of films whether they be Hollywood fare or more inaccessible art house cinema.

Rotten Tomatoes

IndieWire: “Fresh or Rotten Tomatoes for Film Culture: Discuss”


Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Colleen DeCourcy

Marketing & Advertising

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.