Target Takes A Page From Starbucks And Goes Bullseye-Only

The minimalist branding continues, with the retail chain quietly dropping the text from their iconic logo.

In an interesting move that echos Starbucks’ recent decision to do away with the text portion of their logo (and the trend of minimalism in general, Target has stripped out their name from below the bullseye symbol. Though the change was made without much noticeable fanfare from the popular retailer, numerous people have noticed the change — as seen on their website below.


[via The Street and Styleite]