Video Kiosks Take Lead Over In-Store Rentals


Video rental consumers are now turning toward kiosks rather than traditional retail store rentals for their DVD and Blu-Ray needs.

Don Michael Acelar De Leon
  • 18 january 2011

Video rental consumers are now slowly turning toward kiosks rather than traditional retail store rentals for their DVD and Blu-Ray needs.

Market research company NPD has reported that shares of DVDs and Blu-Ray discs rented from standalone kiosks like RedBox have surpassed retail store rentals for the very first time last year.

Netflix, a leader in subscription-based rentals, still leads the pack with 41% share of video rentals in the third quarter of 2010, but kiosk rentals have unseated in-store rentals at second place with 31% shares, as opposed to the latter’s 27%.

Russ Crupnick, entertainment industry analyst for NPD, notes

“The rental landscape for DVDs and BDs continues to shift, and consumers are obviously responding positively to the perceived value and convenience of kiosks.” “Traditional video retailers will no doubt experience even more competition in the coming year, as kiosks appear more frequently in grocery store chains, mass merchandisers, and quick-serve restaurants, and as competition intensifies from an assortment of on-demand rental offerings.”

NPD Press Release

[via Mashable]


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