Starting today, British artist Brian Lobel will be conducting a unique experiment called Carpe Minuta Prima where he will offer £1 to anyone who agrees to film themselves for a minute and grants him exclusive rights to the footage.
Lobel plans to store all the minutes to a DVD and install it in a vending machine at the Brixton Market and sell them each for a pound, metaphorically allowing people to actually have a minute of your time.
He explains his project:
“Carpe Minuta Prima (meaning seize the minute) playfully explores themes of economy, the value of our time and our work, the over-documenting of our lives and what it means to sign away your soul. Brian says, ”My inspiration for the work actually came from a reflection on illness and what it means to ‘Carpe Diem’. What happens when a life after near-death is not infused with this desire? Why are some charged with ‘Seizing the Day’ while others can go about with their status quo?”