Creative Agencies: Help PSFK Help UNICEF

Creative Agencies: Help PSFK Help UNICEF

We are calling for creative agencies to request a brief for our project to help children around the world.

Kyle Studstill
  • 8 february 2011

PSFK has recently released a trends research report focused on the Future of Mobile Tagging. This report showcases a number of trends in the mobile tagging space and is an attempt to inspire our audience to contemplate the use of mobile tags in their storytelling efforts.

Soliciting Ideas From PSFK’s Creative Professional Audience:

On the heels of the successful idea-generating campaign run as part of the PSFK Future of Health report, PSFK has again decided to tap the creative power of the PSFK audience. Starting today, PSFK will be soliciting product, service and marketing communication ideas from our creative professional audience that aids UNICEF in helping to consider new ways to approach their fundraising efforts — an integral part of the platform that fuels the drive towards improved health for children around the world.

Some details:

– The goal of this exercise is to generate product, service and communication ideas that assist UNICEF in their fundraising efforts and leverage Microsoft Tag technology

– PSFK will be providing a creative brief through in-person and virtual briefings. Included in this briefing will be highlights from the themes PSFK has uncovered in the Future of Mobile Tagging report, key issues identified by the UNICEF team, and guidelines for how groups might approach the development of new concepts which address these issues. Attendance in New York is at 6:30 pm on February 15th. The briefing will include a printed & digital copy of the Future of Mobile Tagging report & a briefing pack.

 A digital briefing pack will be available for remote teams that register, delivered on the 16th.

– The short-listed entries will be published on, included in an updated Future of Mobile Tagging report, presented at an exhibition that will be shown at PSFK CONFERENCE NYC and PSFK SALON SXSW, and our sponsor Microsoft will fund trade-publication advertising to celebrate the competition winner.

– Agencies will have 1 week to respond to the brief.

PSFK hopes to inspire good ideas to make the world better. We’re hoping that your team can join us and participate in this opportunity, helping UNICEF to solve some of the most significant problems affecting people in less privileged areas.

Register to attend or to receive the digital briefing here.

Any questions? Send to Piers Fawkes, PSFK founder.


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Chris Riley

Turning information into insight

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.