Creative Agencies: Help PSFK Help UNICEF

Creative Agencies: Help PSFK Help UNICEF

We are calling for creative agencies to request a brief for our project to help children around the world.

Kyle Studstill
  • 8 february 2011

PSFK has recently released a trends research report focused on the Future of Mobile Tagging. This report showcases a number of trends in the mobile tagging space and is an attempt to inspire our audience to contemplate the use of mobile tags in their storytelling efforts.

Soliciting Ideas From PSFK’s Creative Professional Audience:

On the heels of the successful idea-generating campaign run as part of the PSFK Future of Health report, PSFK has again decided to tap the creative power of the PSFK audience. Starting today, PSFK will be soliciting product, service and marketing communication ideas from our creative professional audience that aids UNICEF in helping to consider new ways to approach their fundraising efforts — an integral part of the platform that fuels the drive towards improved health for children around the world.

Some details:

– The goal of this exercise is to generate product, service and communication ideas that assist UNICEF in their fundraising efforts and leverage Microsoft Tag technology

– PSFK will be providing a creative brief through in-person and virtual briefings. Included in this briefing will be highlights from the themes PSFK has uncovered in the Future of Mobile Tagging report, key issues identified by the UNICEF team, and guidelines for how groups might approach the development of new concepts which address these issues. Attendance in New York is at 6:30 pm on February 15th. The briefing will include a printed & digital copy of the Future of Mobile Tagging report & a briefing pack.

 A digital briefing pack will be available for remote teams that register, delivered on the 16th.

– The short-listed entries will be published on, included in an updated Future of Mobile Tagging report, presented at an exhibition that will be shown at PSFK CONFERENCE NYC and PSFK SALON SXSW, and our sponsor Microsoft will fund trade-publication advertising to celebrate the competition winner.

– Agencies will have 1 week to respond to the brief.

PSFK hopes to inspire good ideas to make the world better. We’re hoping that your team can join us and participate in this opportunity, helping UNICEF to solve some of the most significant problems affecting people in less privileged areas.

Register to attend or to receive the digital briefing here.

Any questions? Send to Piers Fawkes, PSFK founder.


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