Creative Agencies: Help PSFK Help UNICEF

PSFK is working with UNICEF to help them consider new ideas around their fundraising efforts as they work to fuel platforms that improve the health of children around the world. Having uncovered trends and innovation in the Future of Mobile Tagging report (www.psfk.com/future-of-mobile-tagging), PSFK is now requesting creative agencies from around the world to respond to a brief to develop concepts to inspire UNICEF and other fundraising organizations.

Through an in-person and virtual briefing PSFK hopes to receive concepts that use the Microsoft Tag platform to support UNICEF’s efforts to raise new funds. The short-listed entries will be published on PSFK.com, included in an updated Future of Mobile Tagging report, presented at an exhibition that will be shown at PSFK CONFERENCE NYC and PSFK SALON SXSW, and the sponsor Microsoft will fund trade-publication advertising to celebrate the final winner.

Included in this briefing will be highlights from the themes PSFK has uncovered in the Future of Mobile Tagging report, key issues identified by the UNICEF team, and guidelines for how groups might approach the development of new concepts which address these issues.

Attendance in New York is at 6:30 pm on February 15th. The briefing will include a printed & digital copy of the Future of Mobile Tagging report & a briefing pack.

 A digital briefing pack will be available for remote teams that register, delivered on the 16th.

Agencies will have 1 week to respond to the brief.

PSFK hopes to inspire good ideas to make the world better. We’re hoping that your team can join us, as this is truly your opportunity to help solve important problems affecting people in less privileged areas.

Register to attend or to receive the digital briefing here.

Any questions? Send to Piers Fawkes, PSFK founder.