menu

Dario Meli On Entrepreneurship & Innovation

Dario Meli On Entrepreneurship & Innovation
Advertising

In our latest Digital DUMBO interview, we talk to the Chief Strategic Officer at Invoke Media about his experience in developing useful digital products.

Plus Aziz
  • 4 february 2011

As the Chief Strategic Officer at Invoke Media, an Interactive Agency, Dario Meli has had a number of successful ventures in New York’s tech scene. Invoke creates technology as they come across challenges with their clients. This includes products such as Memelabs, Vidrollr, and Hootsuite.

What was the goal in sponsoring Digital Dumbo? What does this community have to offer the wider tech scene across NYC?

The Digital Dumbo crowd isn’t just the start-ups based in that neighborhood. The event attracts a tech-focused crowd from all areas of Manhattan too. The Digital Dumbo community is great because it’s a mix of people from different backgrounds – some start-ups, some agencies, some VCs, some brands, some content creators. It’s a really fun crowd.

In what ways is NYC leading web-based innovation? In what ways is it not?

New York has definitely had an explosion of innovation and start-up culture in just the past 5 years. Start-ups here have the benefit of being at the heart of several different industries: finance, media, fashion – they all benefit. Invoke established a full-time presence in New York, not only because this is where many of our clients are, but also because NYC is a booming center of smart, new ideas. We are looking to partner with entrepreneurs to pair our resources, experience, leadership, and ability to execute with their drive and focus.

You were part of the team that created Hootsuite; how was that platform created? What motivations/challenges drove the project?

HootSuite, like all of Invoke’s products, was born from our clients’ needs. We needed a way to efficiently run campaigns and saw the need for a centralized dashboard to manage social media. By identifying and addressing the needs of our clients, we’re able to constantly innovate on new tools and techniques.

You’re also involved with founding Memelabs and Vidrollr, how were you involved in each platform?

Memelabs is the easiest, most centralized way to manage full-scale video contests on multiple platforms.  I’ve had the pleasure of hammering out some wild ideas with our clients to increase engagement, to broaden reach, and to have fun.

Vidrollr allows video commenting and conversations to happen across the Web. This hasn’t been an easy sell but we’ve identified the reasons and had to shift gears a couple times. Its all part of the process and now we’ve got several major brands engaged with campaigns launching in the new year.

Ultimately, each product we develop is a team effort and that’s part of the allure of working with Invoke. All voices are heard and can influence our product development. My most important role is opening marketers’ imaginations when it comes to using technology in concert with traditional promotions. The result is the driving of new features, social integration, and overall strategy.

What is some advice you would give to entrepreneurs looking for success in emerging media?

Find a niche that you’re passionate about, and address a problem. There are plenty of new companies that are trying to build something cool, but if there’s no real issue that it solves, there’s often no need for it in the first place.

It is also important to remove distractions. Getting started on your endeavor can be the biggest challenge but you just need to start and you need to focus. This typically means sacrificing sleep and social interaction but it is more than made up for by feeling a sense of satisfaction and accomplishment. Believe me: it will change your life!

Thanks Dario!

Invoke Media

Photo credit to Kris Krug

Trending

What Material Research In Beirut Bodes For Our Waste Crisis

Design & Architecture
Technology Today

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Today

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Will Travis

Experimental Advertising & Design

Entertainment Today

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Fitness & Sport Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Retail Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.