menu

Dario Meli On Entrepreneurship & Innovation

Dario Meli On Entrepreneurship & Innovation
Advertising

In our latest Digital DUMBO interview, we talk to the Chief Strategic Officer at Invoke Media about his experience in developing useful digital products.

Plus Aziz
  • 4 february 2011

As the Chief Strategic Officer at Invoke Media, an Interactive Agency, Dario Meli has had a number of successful ventures in New York’s tech scene. Invoke creates technology as they come across challenges with their clients. This includes products such as Memelabs, Vidrollr, and Hootsuite.

What was the goal in sponsoring Digital Dumbo? What does this community have to offer the wider tech scene across NYC?

The Digital Dumbo crowd isn’t just the start-ups based in that neighborhood. The event attracts a tech-focused crowd from all areas of Manhattan too. The Digital Dumbo community is great because it’s a mix of people from different backgrounds – some start-ups, some agencies, some VCs, some brands, some content creators. It’s a really fun crowd.

In what ways is NYC leading web-based innovation? In what ways is it not?

New York has definitely had an explosion of innovation and start-up culture in just the past 5 years. Start-ups here have the benefit of being at the heart of several different industries: finance, media, fashion – they all benefit. Invoke established a full-time presence in New York, not only because this is where many of our clients are, but also because NYC is a booming center of smart, new ideas. We are looking to partner with entrepreneurs to pair our resources, experience, leadership, and ability to execute with their drive and focus.

You were part of the team that created Hootsuite; how was that platform created? What motivations/challenges drove the project?

HootSuite, like all of Invoke’s products, was born from our clients’ needs. We needed a way to efficiently run campaigns and saw the need for a centralized dashboard to manage social media. By identifying and addressing the needs of our clients, we’re able to constantly innovate on new tools and techniques.

You’re also involved with founding Memelabs and Vidrollr, how were you involved in each platform?

Memelabs is the easiest, most centralized way to manage full-scale video contests on multiple platforms.  I’ve had the pleasure of hammering out some wild ideas with our clients to increase engagement, to broaden reach, and to have fun.

Vidrollr allows video commenting and conversations to happen across the Web. This hasn’t been an easy sell but we’ve identified the reasons and had to shift gears a couple times. Its all part of the process and now we’ve got several major brands engaged with campaigns launching in the new year.

Ultimately, each product we develop is a team effort and that’s part of the allure of working with Invoke. All voices are heard and can influence our product development. My most important role is opening marketers’ imaginations when it comes to using technology in concert with traditional promotions. The result is the driving of new features, social integration, and overall strategy.

What is some advice you would give to entrepreneurs looking for success in emerging media?

Find a niche that you’re passionate about, and address a problem. There are plenty of new companies that are trying to build something cool, but if there’s no real issue that it solves, there’s often no need for it in the first place.

It is also important to remove distractions. Getting started on your endeavor can be the biggest challenge but you just need to start and you need to focus. This typically means sacrificing sleep and social interaction but it is more than made up for by feeling a sense of satisfaction and accomplishment. Believe me: it will change your life!

Thanks Dario!

Invoke Media

Photo credit to Kris Krug

Advertising
Trending

This LA Hotel Is Designed Specifically For Cocktail Drinkers

Design
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.