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E-books Increase Readership Among Young Adults

E-books Increase Readership Among Young Adults
Innovation

The spike in E-book popularity proves that there may have never been a lagging interest in reading but that children had already moved on past a traditional format.

Dylan Schenker
  • 10 february 2011

In the weeks after the holidays sales of E-books increased considerably from the prior year. According to a report in the New York Times, HarperCollins sales for the format were up 25 percent in January, a 19 percent increase from last year. Climbing from 6 percent, St Martin’s Press E-book sales are already up to 20 percent from 2010. In December, it was reported by Amazon that on Christmas Day more Kindles were purchased and more Kindle apps were activated than on any previous day.

An increase has primarily been seen in Young Adult and Children’s fiction among both younger readers and parents purchasing the titles for their children. Already popular titles such as Harry Potter, I am Number Four and Clockwork Angel are among the titles seeing a surge in sales for the E-readers.  As the format becomes more legitimized not only by the proliferation of the devices but by teachers allowing them in classrooms, more parents are purchasing their children E-readers to encourage them to read more.

As one of the first generations of children and teens raised entirely in the digital era it may be that they are naturally drawn to screen-based information consumption. E-Readers thus make reader much easier and more attractive where before it may have appeared as if it held little interest to them. The spike in E-book popularity proves that there may have never been a lagging interest in reading but that children had already moved on past a traditional format.

New York Times: E-Readers Catch Younger Eyes and Go in Backpacks

Image by Witer

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