Emotional Connection With Product Essential To Design’s Longevity

Emotional Connection With Product Essential To Design’s Longevity

Designer Rochus Jacob shares his views on a product's design, function and the emotional response it generates.

Naresh Kumar
  • 18 february 2011

In a recent interview, award winning designer Rochus Jacob, who is known for his minimalist yet complex creations like The Murakami Chair and The Sensual radio, says that an object is most used when the user forms an emotional connection with it and that there is a shift towards designing products that provoke an emotional response in users by highlighting the object’s symbolic function.

An excerpt from the interview taken by Mocoloco:

M) Several of your pieces highlight electricity use. How do you think design can help change people’s consumption habits?

RJ) There is always a lot that can be done on the very forefront of product innovation to create products that are more efficient and resourceful during manufacturing. But on a larger scale I think there are already great long lasting products and alternatives out there, however, the biggest change in having an impact is teaching as many people as possible about good design and making the right product choices. There are enough designers and companies out there who get it right. It’s more about communicating why a more expensive product could be a the better investment over time then always buying the cheapest one.

Rochus Jacob

Mocoloco: “2 (or 3) Questions About Emotional Design for Rochus Jacob”


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