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FedEx: Always First [Pic]

FedEx: Always First [Pic]
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A brilliant conceptualization by Thomas Ilum and Zoe Vogelius that reinforces the compay's motto.

by Naresh Kumar
  • 23 february 2011

FedEx would love this! Conceptualized by students Thomas Ilum and Zoe Vogelius, the visual piece reinforces FedEx’s tag line-“Always first” by painting its truck’s rear to show its main competitor DHL lagging behind. Very creative!

Thomas Ilum

[via The Denver Egotist]

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