Your go-to source for new
ideas and inspiration

Today's Ideas

FedEx: Always First [Pic]

FedEx: Always First [Pic]

By Naresh Kumar on February 23, 2011

FedEx would love this! Conceptualized by students Thomas Ilum and Zoe Vogelius, the visual piece reinforces FedEx’s tag line-”Always first” by painting its truck’s rear to show its main competitor DHL lagging behind. Very creative!

[via The Denver Egotist]

TOPICS:	Advertising, Branding & Marketing, Arts & Culture, Design & Architecture, Travel
TAGS:	Always first, DHL, fedex, tagline, Thomas Ilum, Zoe Vogelius

Recent Articles By Naresh Kumar

Naresh is a freelance writer and contributes to the content at psfk.com

Comments

About Advertise Contact Tips

PSFK Events

09.13.12
PSFK CONFERENCE LONDON 2012
Information / Order Tickets
11.01.12
PSFK CONFERENCE SF 2012
Information / Order Tickets

Twitter Conversation

Browse by Date

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.