Google Turns The Entire Web Into A Personal Cookbook

The company adds more utility to its searches, letting users trim the fat from results and get right to cooking. By clicking the 'recipes' tab that...

Scott Lachut, PSFK Labs
Scott Lachut, PSFK Labs on February 25, 2011. @scottlachut

In an effort to add more utility to its browser searches, Google announced a new recipe feature yesterday that enables users to cut out all other extraneous information and get right to cooking. By clicking the ‘recipes’ tab that appears on the left side of the results page, the browser filters the returns with an eye towards food preparation. Using the new feature,  people can search by ingredient, chef or holiday to find relevant recipes, turning the entire web into a personal cookbook. Added functionality, even provides users with an option to select which ingredients they have at hand, allowing them to get more detailed with their culinary exploration or simply help them decide what’s for dinner.