menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

iPhone Interacts With New Honda TV Ad

iPhone Interacts With New Honda TV Ad

The first example of sound-syncing technology being used in a television ad.

Dave Pinter, PSFK

Honda is launching their new 2011 Jazz small family car across Europe today. Wieden+Kennedy London developed an animated 60″ TV ad to support the launch. Titled “This Unpredictable Life”, the spot aims to show the challenge in developing a car to meet the needs of life’s unpredictable journey.

A unique addition to the ad is an iPhone app which allows users to interact with the television commercial. The app uses sound-syncing technology through which viewers can ‘catch’ and collect characters on their phone from the ad.

Honda UK
[via creative review]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth