The artist’s fans can pre-order his new album by scanning a huge QR code displayed prominently in New York City’s Union Square.
As part of a promotion for the new Lupe Fiasco album Lasers, a massive QR code is being projected in New York City’s Union Square.
The promotion works in two ways. The code requires users to scan it with RedLaser, a technology that enables fast, clean reads of QR codes, evidently at some distance. To Lupe Fiasco’s benefit, scanning the code is a pre-order for his new album with the bonus of additional content.
The campaign should offer insight about how far people are willing to go to interact with QR codes. Fans may download the technology for the promotion, finding they never need to use it again. Either way, the promotion is engaging, and offers yet another example in the ways that people are creatively using mobile tags to their benefit.
See our Future of Mobile Tagging Report for simlar examples.