New Carhartt Shops In Spain Inspired By Lumberyards

New Carhartt Shops In Spain Inspired By Lumberyards

An architecturally interesting interior was created with a limited variety of materials.

Dave Pinter, PSFK
  • 1 february 2011

How do you create a unique fashion forward shop for a historic workwear brand? Spanish designer Francesc Rifé chose to embrace Carhartt’s blue-collar heritage and based the interior design on how timber is stacked at lumberyards. Rifé’s solution to displaying merchandise started with oak planks which were stacked them in different configurations, to create display walls, shelving, and tables. To contrast the wood, walls and ceilings were painted black. The resulting Barcelona and Madrid shop environments have a rough and functional look balances with a sense of craftsmanship and warmth.

Barcelona Interior

Barcelona Integrated Shelf Lighting

Madrid Storefront

Madrid Interior

Madrid Interior

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