New York Times Banner Ad Becomes A Game

Glow Interactive has developed a new way for people to interact with advertisements on the iPad.

Digital marketing agency Glow Interactive has created a game-based banner ad for USA Network’s show “White Collar” on the iPad. The interactive ad, which is featured on the iPad version of the The New York Times, allows users to drag a scanner screen over its homepage to reveal hidden content and keywords, which leads them to new videos of the show’s upcoming series next month.

Watch a video demo below:

HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo.

Glow Interactive

[via Mashable]