menu

New York Times Banner Ad Becomes A Game

New York Times Banner Ad Becomes A Game
Advertising

Glow Interactive has developed a new way for people to interact with advertisements on the iPad.

Naresh Kumar
  • 1 february 2011

Digital marketing agency Glow Interactive has created a game-based banner ad for USA Network’s show “White Collar” on the iPad. The interactive ad, which is featured on the iPad version of the The New York Times, allows users to drag a scanner screen over its homepage to reveal hidden content and keywords, which leads them to new videos of the show’s upcoming series next month.

Watch a video demo below:


HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo.

Glow Interactive

[via Mashable]

+#advertising
+#technology
+Advertising
+Apple
+Electronics & Gadgets
+iPad
+Media & Publishing
+New York Times
+technology
+USA
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Home Yesterday
Home Yesterday
No search results found.