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Pandora Plans To Diversify Into Sports And News Content

Pandora Plans To Diversify Into Sports And News Content
technology

In its recent IPO filing, the online radio station has revealed several of its future plans to move beyond music in order to build a long-term business.

Naresh Kumar
  • 15 february 2011

In its recent IPO filing, online radio station Pandora has revealed several of its future plans to move beyond music in order to build a long-term business. The Music Genome Project-created service is planning to expand into other content formats such as sports, news and talk shows with an aim to attract more people with diverse tastes, other than music and directly compete with “terrestrial” radio stations that offer such non-musical content.

The company also hopes to venture into new car technology systems and mobile devices in the future.

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