Pandora Plans To Diversify Into Sports And News Content
In its recent IPO filing, online radio station Pandora has revealed several of its future plans to move beyond music in order to build a long-term business. The Music Genome Project-created service is planning to expand into other content formats such as sports, news and talk shows with an aim to attract more people with diverse tastes, other than music and directly compete with “terrestrial” radio stations that offer such non-musical content.
The company also hopes to venture into new car technology systems and mobile devices in the future.
| TOPICS: | Entertainment, Web & Technology, Work & Business |
| TAGS: | content format, IPO, Music Genome Project, online radio, pandora, talk shows, terrestrial radio stations |
Recent Articles By Naresh Kumar 
Naresh is a freelance writer and contributes to the content at psfk.com
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