menu

Social Media Dashboards And The Future Of Hootsuite

Social Media Dashboards And The Future Of Hootsuite
Advertising

CEO of Hootsuite, Ryan Holmes, talks about the future of his product, mobile adoption in emerging markets, and the recent 7,000% increase of users in Egypt.

Plus Aziz
  • 16 february 2011


Ryan Holmes is the CEO of Hootsuite, a social media dashboard with 1.3 million users, created by Invoke Media in 2008. He recently has stepped up to fully manage the product and met with PSFK to talk about Hootsuite’s future.

What have you been up to?

80% of my time is in Vancouver, 20% is traveling and meetings. I spend a lot of time with my marketing and product teams. I’m working on building the sales team and enterprise sales. We regularly meet with Twitter and Facebook, this fall we did an exclusive launch of promoted tweets with Twitter. We want to work with more social media properties, since we’ve built an API directory so people can build into our product.

We recently wrote about the dramatic increase of users in Egypt. How did Hootsuite respond internally to this?

Everyone on the team is excited about freedom of information and enabling democracy. Technically, how it worked is that the government took down Twitter and Facebook so we became a backdoor. We saw a 7,000% increase in our users, massive registration increase and output messaging. Then the government shut down the Internet entirely. It was great to see the hack that Google and Twitter put together with the voice-to-tweet. The Internet is now back up and users are continuing to use our dashboard. We’ve seen similar things in China, there is such an appetite for social media and human-to-human communication.

Tell us about your translation project?

Well, we crowdsourced our translations. This is something we launched this summer. We’ve seen a lot of development in emerging social media countries like Japan, Korea, and France and opened it to them to translate. Each language in or product has over 12,000 words, and some of our fans have so much passion for the brand that became huge contributions, almost single-handedly building translations. Dave Olson heads up Community Management and he does work to acknowledge the passion and hard work of our community.

How are you moving forward in the mobile space?

We have builds into our web product including iPhone, iPad, Blackberry, KeiTai , and Android. We’ve had great adoptions on all these platforms, and we’re constantly evolving them. We want to be that single point for mobile check-ins also, we’re looking at deeper aggregations in to places where people check-in, whether it’s Facebook Places, Foursquare, or otherwise.

Building the meme, really understanding what the key features are for users, and design usability for small form factor is usually pretty tough to crack, so we use a lot of user feedback and commonsense.

How do you guys prioritize the different features of these growing geo-social platforms?

There’s a couple forces at play. The first is product alignment where the goal is to keep a consistent experience that is device agnostic. With regards to specific features, we have feedback channels since we’re always looking for happy and unhappy users to loop back to us. People in the middle are content, but those on either extreme have a critical experience, so we always want to hear from them. Then we also want to improve upon things that will shift users from being content to loving us. 97% of our users are free users, the remaining 3% are enterprise users and their road maps are different.

Where do you go to find inspiration?

Personally, I do a lot of yoga. All sorts of yoga because it keeps me calm. I had a back injury some years ago and used yoga to get through it. In terms of web surfing, I get a lot of my content from Twitter and Facebook; I read Hacker News, start up blogs, and VC/Angel blogs.

What are some trends that make you optimistic about the future?

The decentralization of information is a great thing. I don’t think any one city is going to own information, so why shouldn’t the next innovations come from Africa or China? They will. I’m excited about the human condition rising as a whole. Mobile is going to be huge and we will see people skipping desktops directly to mobile phones, especially with emerging markets leapfrogging. The price points will keep dropping and it’s going to get better and better.

Thanks Ryan!

Hootsuite
Invoke Media

Photo credit to Kris Krug

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Nikki Kaufman

Tech Customizer, Crowd Inventor

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.