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Starbucks’ Interactive Window Display

Starbucks Canada applies innovation in interactive, digital marketing to its store windows.

Paloma M. Vazquez
Paloma M. Vazquez on February 7, 2011. @pmvazquez

Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that invite pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.

While it may not be the most ‘natural’ setting to bring to life the notion of natural ingredients, neither is a Starbucks store nor a patron’s home. We loved this for its use of technology in a disruptive, attention getting setting. It also offers proof that technology, education and interaction doesn’t always need to occur at a computer screen, or on a mobile phone. Even traditionally stale store windows can be more interactive.

Starbucks

[via Mashable]

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