Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that invite pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.
While it may not be the most ‘natural’ setting to bring to life the notion of natural ingredients, neither is a Starbucks store nor a patron’s home. We loved this for its use of technology in a disruptive, attention getting setting. It also offers proof that technology, education and interaction doesn’t always need to occur at a computer screen, or on a mobile phone. Even traditionally stale store windows can be more interactive.