Take A Virtual Ride On The Focus Test Drive Track [Video]


Check out how pro drivers Justin Bell and Tanner Foust did on the test track and get a look at what PSFK was subjected to.

Dave Pinter, PSFK
  • 25 february 2011

Following up our post yesterday on the Focus Global Test Drive, one of the nice features Ford set up for the event was multiple cameras and an audio recording in all of the Focus models. At the beginning of the program, all the attendees were given a USB stick which could be plugged into a glovebox recorder when ever they got behind the wheel. So the entire driving experience was recorded.

Here’s two videos we thought we’d share. The first shows the professional drivers Justin Bell and Tanner Foust attempting to set a combined lap time on the road circuit in a stock 2012 Focus. This time was used as a target for one of the attendees to get as close to as possible. The two did their best to work together as a team…well, maybe it didn’t go quite as planned.

The second video is my 2 lap ride with Justin Bell. What this video doesn’t quite capture of course is the physical sensation of hurling through corners at a speed faster than seems possible. After driving this same course myself, the thing that separates regular drivers from folks like Justin is his ability to ignore the warning signals his brain is sending out to slow down. My takeaway from this ride is a slightly cliched one that the skill to driving fast and precise is mostly mental. I could barely get a word out while behind the wheel let alone intelligently respond to questions Justin was asking while careening around the circuit.

Focus Global Test Drive Ride with Justin Bell from Dave Pinter on Vimeo.

Full Disclosure: Ford flew us to Spain and extended hospitality to us at the Puerta America hotel to cover the Focus Global Test Drive. We were also treated to some really good tapas which slightly impaired our driving ability the next day.

Ford Focus Global Test Drive


Dubai And The Future Of Humanitarian Design

Design & Architecture
Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Op-Ed Today

Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app


Get PSFK's Related Report: Future of Automotive

See All
Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Related Expert

Yael Maguire

Connectivity, Accessibility, Wireless Technology

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

No search results found.