The Daily Aims For A Media Revolution

Rupert Murdoch’s iPad application, The Daily, hedges that print newspapers are a relic of the past.

Yesterday, Rubert Murdoch released The Daily, an all-purpose news application built solely for the iPad that may potentially shift our consumption of news for the foreseeable future. The publication offers the digital equivalent of a recurring magazine subscription that will automatically re-bill to a customer’s credit card, all for 14 cents a day; 40 dollars a year.

Some highlights include:

  • 100 pages of original news, entertainment, provided every single day
  • Original video content
  • A selection of articles read aloud
  • 360 degree interactive photos
  • Web-friendly version of articles that can be easily shared by Twitter, Facebook, and e-mail.
  • In app comments, including audio comments
  • Local weather and news on your favorite sports teams
  • Crossword and Sodoku

Rupert Murdoch comments reflect an acuity for current circumstance and clear vision for the future:

New times demand new journalism. (It is the) Best of traditional journalism combined with the best of contemporary technology. 360-degree photographs. Images that respond to the touch. The iPad demands that we completely re-imagine our craft.

The Daily

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