menu

The Images We Carry: Why The Brain Prefers Certain Visual Data

The Images We Carry: Why The Brain Prefers Certain Visual Data
Innovation

Our intuitive process of storing mental images resides outside our control, and perhaps with good reason.

Timothy Ryan, PSFK Labs
  • 11 february 2011

The familiar file extensions .jpeg and .png, represent millions of pixels compressed into a more efficient format, reducing an image’s size with no apparent loss in appearance. The full set of original pixel values would take up too much space on a computer and require too long to transfer between networks. File extensions become a necessity.

Similarly, the images captured by our retinas are in the order of mega-pixels, and our brains have a finite capacity for storing memory. As a result, it must be selective with which images it retains, preferring sharply curved or angled images over the flat or softly rounded ones. And while computers may outperform humans in terms of capacity, our intuitive image selection process has its benefits according to neuroscientist Ed Connor.

“Computers can beat us at math and chess, but they can’t match our ability to distinguish, recognize, understand, remember, and manipulate the objects that make up our world.”

Our natural ability to condense information to a tractable level may be the best compression algorithm around.

Johns Hopkins Zanvyl Krieger Mind/Brain Institute

[via Innovations Report]

Image by Reigh Leblanc

+brain
+data
+image
+images
+memory
+pixels
+RAM
+Science
+Space
+storage
+technology
+USA
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM

Get access to our retail reports and 20,000-plus retail insights

LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.