TV Shows Become Events Again: Twitter As Second Screen

Twitter CEO Dick Costolo recently held ground at the Mobile World Congress in Barcelona on the potential of the microblogging website as a major edge in business.

Twitter CEO Dick Costolo recently held ground at the Mobile World Congress in Barcelona on the potential of the microblogging website as a major edge in business. CNN explains:

Twitter has become a “second screen” alongside television, making major social events out of live TV, programmed broadcasts and even commercials, Costolo said in a keynote address at Mobile World Congress in Barcelona.

For instance, when Fox airs the show Glee, Twitter traffic increases by a factor of 30 and maintains that rate until the show is over. And during this year’s Super Bowl, users blasted out 4,000 tweets per second.

“There are business implications of this trend: TV shows become events, meaning people watch them as they happen,” Costolo said. “We’re so used to creating experiences for our users, but now our users are creating experiences for each other.”

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