At this week’s Mobile World Congress 2011 in Barcelona, Silicon Valley mobile start-up, Viewdle, showed off it’s visual analysis technology linking facial recognition to social media. Viewdle sits between the camera and the user analysing faces in the camera stream, identifying them, then offering links to Facebook, YouTube, LinkedIn, and other social media platforms. A user can identify and tag people in pictures & videos then pass the information to their social networks. As they tag others the software learns to recognize them, and can even share these new visual profiles with other users. The live view also offers an augmented reality tagging overlay that reveals information about the people around you.

Setting it apart from other visual recognition technology, Viewdle runs completely on the client without the need for cloud look-ups. With funding from the likes of Qualcomm and Blackberry, a slick non-intrusive GUI, broad social API integration and plans to take advantage of next generation multicore and DSP mobile processors, Viewdle is worth watching.

Viewdle