menu

Walmart Uses Facebook’s Viral Platform To Offer Groupon-Like Discounts And Increase Brand Awareness

Walmart Uses Facebook’s Viral Platform To Offer Groupon-Like Discounts And Increase Brand Awareness
Advertising

In a smart move, Walmart is leveraging the social network's wide reach to make more people aware of its discounted deals.

Naresh Kumar
  • 4 february 2011

Walmart has added a new feature to its Facebook page called CrowdSaver that uses Groupon-like strategies to offer discounts on products. From time to time, the company announces products on Facebook and requires at least a certain number of users to ‘like’ it for Walmart to apply the discount to the product.

So far, it has discounted a Plasma TV, a netbook and a set of DVDs with an overwhelming number of ‘Likes’ for each deal. While this offering benefits the customers, Walmart’s brand name itself gets a major boost, thanks to Facebook’s viral platform, with the users first having to ‘like’ the company to opt into CrowdSaver and then voting for the deals they like, thus increasing its awareness all over the social network.

Walmart CrowdSaver

[via Trend Slate]

+#advertising
+#retail
+#technology
+Advertising
+brand image
+discounts
+Facebook
+groupon
+Like button
+Retail
+technology
+viral
+Wal-Mart
+Walmart
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Retail february 17, 2017
USA february 17, 2017
No search results found.