What Makes Sustainable Communities, Sustainable? #TEDActiveSUS

What Makes Sustainable Communities, Sustainable? #TEDActiveSUS

The TEDActive Sustainability Project will look at best practices in community organizing. PSFK engaged our expert network to provide stimulus for the attendees working on this project.

Timothy Ryan, PSFK Labs
  • 22 february 2011

The team at idea-sharing conference TED have been asking for folks to get involved with TEDActive Projects. The TEDActive Sustainability Project will look at best practices in community organizing, and explore radical solutions to push the sustainability movement forward. PSFK actively engaged our expert network, the PurpleList, to provide stimulus for the attendees working on this project. Today, we publish the answers that came in from around the world to the following question:

How can we help the sustainable community maintain its own growth?

Deanna Lawrence is an expert in the marketing and advertising industries and is located in Ann Arbor.

Enable the authentic voice of each issue. Compelling methods of communication and true emotional connections will inspire movements. Nurture cultures to embrace the gift of diversity within each project and more importantly do not stifle people-to-people interaction. Seek out and celebrate original ideas to strengthen emotional connections.

John Voelcker is an expert in green and electric cars and is located in New York

Get ordinary citizens–not just advocacy groups and advisory bodies–to advocate for funding for research, limited trials, and purchase incentives at early stages of technology.

As for the community itself, “walking the walk” and integrated new sustainable practices into everyday life are the most effective way of broadening the discussion by demonstrating to non-enthusiasts that sustainability is possible, practical, and has an impact.

And, of course, make it about money: The fastest way to get someone to change their life is to explain that they can save money.

Timothy Ryan works in the writing and editorial industry and is located in Brooklyn

A sustainable community’s growth hinges on its ability to frame the conversation with respect to the existing community’s needs. Change can be slow and arduous, especially when it involves redirecting longstanding habits, but by focusing on the benefits that residents can derive from participating in sustainable practices, sustainable communities will be greeted with acceptance and grow. Therefore education and inclusion, become essential to informing better decisions that not only help achieve the sustainable community’s end goals, but also help build support from local residents that in turn can eventually lead to larger, structural change at the government level.

Furthermore, while no doubt enacting change, sustainable communities often represent a return to traditional values. By focusing on core sentiments-community, equality, fairness- sustainable communities may find their message resonating with a wider audience, and enjoying an influence that far surpasses its humble beginnings.

Ivan Sanchez is an expert in brand planning and is located in Bogota

Three things:
Desirability: Sustainability, as many things in life should look and feel desirable. All cultural, political and social movements have specific elements that make them desirable to be part of. Movements need to have a common goal, a common enemy, heroes, myths, symbols and rituals.

Choices:I see that a lot of plausible causes are not succesful when engaging people to act. But i’ve realized that it is not that the cause is not powerful enough, but that the options to join in are not as organic or easy to reach. Sustainaility needs to stand closer to people and give options to join in.

Expand the notion of profit: Companies that are serious about innovation are usually better at making money. Sustainability projects more often than not, create better ways to do things at many levels, so many people can get a plethora of benefits.

Mark Lightowler is an expert in branding, marketing and sales and is located in Basel

The planet, except for our attempts to do otherwise , is the master of resilience and sustainability. Looking to bio-systems that are self sustaining will help us understand how organize sustainable communities.

For example I have always wondered if the mathematics and structure of the human vascular system can be used to organise road travel. Replace red blood cells with cars and they are very similar. The body is fantastic about optimizing its traffic even when there is a blockage.

The PurpleList: How can we help the sustainable community maintain its own growth?


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Nicolas Franchet

Retail, Mobile, Social

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.