menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

When Packaging Costs More Than The Product

When Packaging Costs More Than The Product

Designer Sinclair Smith on excessive and wasteful packaging.

Naresh Kumar

In a recent blog post, industrial designer Sinclair Smith writes about dysfunctional packaging that not only creates more waste, but also spikes the cost of the product. He illustrates his point by showing a fancily-priced branded plastic cover for the iPhone and taking apart the disposable packaging it comes in.

In its raw form, the packaging is nothing but a glossy paper manual, a shipping tray, a paper pulp tray and the printed sheath-all assembled together to form a packaging for a single plastic case, that itself is a package for the iPhone.

Packaging redundancy, anyone?

[via s3id]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth