Designer Sinclair Smith on excessive and wasteful packaging.
In a recent blog post, industrial designer Sinclair Smith writes about dysfunctional packaging that not only creates more waste, but also spikes the cost of the product. He illustrates his point by showing a fancily-priced branded plastic cover for the iPhone and taking apart the disposable packaging it comes in.
In its raw form, the packaging is nothing but a glossy paper manual, a shipping tray, a paper pulp tray and the printed sheath-all assembled together to form a packaging for a single plastic case, that itself is a package for the iPhone.
Packaging redundancy, anyone?