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6 Recent Innovations From Starbucks

6 Recent Innovations From Starbucks
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Celebrating forty years in the caffeination business today, here's a look back at some recent brand updates.

Dory Carr-Harris, PSFK
  • 10 march 2011

Today, to celebrate its 40th anniversary, Starbucks will be giving away 500 $40 gift cards, at random, to customers who check-in on Foursquare. This latest promotion comes on the heels of a slew of innovations that Starbucks has been rolling out recently in anticipation of this important date in their brand’s history.

Scroll down to see a round-up of recent ingenuities from the mega-brand.

The New Logo: The image only logo allows Starbucks the flexibility to move beyond their reputation as a purveyor of only coffee.

The London Concept Store: Starbucks tests out a retro store design, and a new logo in the UK.

The Interactive Window Display: A Canadian outpost installs a digital marketing interface on its storefront.

The Tasting Room: Starbucks opens up its highly refined tasting process to public eyes.

The Mobile Payment Option: Starbucks offers a mobile payment options to its Blackberry, iPhone, and iPod Touch-owning customers.

The Starbucks That Also Sells Wine And Beer: The Starbucks of the future may offer wine, beer, and local cheeses served on china plates.

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