menu

6 Recent Innovations From Starbucks

6 Recent Innovations From Starbucks
Advertising

Celebrating forty years in the caffeination business today, here's a look back at some recent brand updates.

Dory Carr-Harris, PSFK
  • 10 march 2011

Today, to celebrate its 40th anniversary, Starbucks will be giving away 500 $40 gift cards, at random, to customers who check-in on Foursquare. This latest promotion comes on the heels of a slew of innovations that Starbucks has been rolling out recently in anticipation of this important date in their brand’s history.

Scroll down to see a round-up of recent ingenuities from the mega-brand.

The New Logo: The image only logo allows Starbucks the flexibility to move beyond their reputation as a purveyor of only coffee.

The London Concept Store: Starbucks tests out a retro store design, and a new logo in the UK.

The Interactive Window Display: A Canadian outpost installs a digital marketing interface on its storefront.

The Tasting Room: Starbucks opens up its highly refined tasting process to public eyes.

The Mobile Payment Option: Starbucks offers a mobile payment options to its Blackberry, iPhone, and iPod Touch-owning customers.

The Starbucks That Also Sells Wine And Beer: The Starbucks of the future may offer wine, beer, and local cheeses served on china plates.

+#advertising
+#design
+#retail
+#technology
+Advertising
+Apple
+Asia
+branding
+china
+Design
+Electronics & Gadgets
+Europe
+foursquare
+iphone
+Marketing
+mobile
+mobile payment
+Pop-up shop
+Retail
+starbucks
+technology
+UK
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.