A Cardboard Version Of YouTube
British ad firm Brother and Sisters has created a website that plays on the “lo-fi” trend that has seen the repopularization of Polaroids, SONY Walkmen, and cassette tapes. The site design is a virtual recreation of a cardboard version of YouTube, and the humorous riff on the now ubiquitous video sharing service, acts as an interesting type of self-promotion to demonstrate the way the firm has adapted its campaign strategies and brand architecture in the wake of a new wave of online developments.
The introductory video on the site, done completely in line drawn animation — as it would appear had it been uploaded to a cardboard version of YouTube, comments on the power of the audience and the melding of all types of media in online and offline life.
[via Creative Review]
| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Design & Architecture, Entertainment, Web & Technology |
| TAGS: | advertising, Brothers and Sisters, lo-fi, onilne, social media, youtube |
Recent Articles By Dory Carr-Harris 
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