menu

App Offers Shopping Deals, With The Option To Donate To UNICEF

App Offers Shopping Deals, With The Option To Donate To UNICEF
Retail

Mobile application ties deals to donations, allowing consumers to quickly contribute the money they saved to a UNICEF-supported project.

Timothy Ryan, PSFK Labs
  • 8 march 2011


future of mobile tagging-unicef-psfk

zenmoga-mobile application-unicef

PAY IT FORWARD

Everyone loves a bargain, right? Wouldn’t it be great to share that positive feeling you get when you save money? To “pay it forward?”

The PAY IT FORWARD application makes an experience like this possible. Buyers have the opportunity to take advantage of special promotions from UNICEF’S retail partners/sponsors and donate their savings to different fundraising projects. Purchasers can participate in this campaign through two different methods:

I. “CARING CATALOGUES” – retailers would print Mobile Tags on selected pages of their catalogs. Different merchandise could even be tied to relevant campaigns (e.g. kid’s back to school clothes might be tied to an education project in a developing country). When the buyer scans the Mobile Tag an application would launch that would let them quickly and easily purchase the item. As part of the checkout process, users would be able to donate the money they saved to a campaign. Once the transaction was completed they would receive a coupon for a discount on another future purchase as well as a link to get more information about the project they just donated to.

zenmoga-mobile application-unicef

II. ‘RESPONSIBLE RETAILERS” – buyers can also participate in store. Selected merchandise would have a Mobile Tag on the label. Users could scan this Tag to get information about the campaign and the particular project tied to this item. They would have the option to donate then or at checkout. Tags would be integrated in to the retailer’s POS system so the cashier could scan the Mobile Tag and log the donation as easily as scanning a traditional barcode. No matter which way the purchaser chooses to donate, they would receive a discount coupon and follow up text or e-mail with more information on the campaign.

The app would also let users update their status on social media sites, posting a notification of the donation and telling people about the retailer’s part in the promotion, which will help the campaign spread virally and turn in to a “win-win” for everyone involved.

PSFK’s Future of Mobile Tagging report presents key trends in the mobile tagging space, so as to inspire creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in branding and communication campaigns. This document brings together both literal and lateral inspiration to provide a framework within which organizations can begin to contemplate the issues facing the U.S. Fund for UNICEF and their fundraising efforts.

To start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief. The end result of this initial phase of ideation is a set of 10 standout concept programs, including the one described above.

Created by: Zemoga Inc. New York City & Bogotá, Columbia

Team: Daniel V. Licht, Principal Creative, Juan C. Sánchez, Design Lead

Contact: Daniel V. Licht, Principal, Creative. dvl@zemoga.com

More information: www.zemoga.com

PSFK Presents: The Future of Mobile Tagging

Retail
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Today

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Today

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Today

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Today

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Chris Urmson

Artificial Intelligence, Internet of Things, Automotive

Design & Architecture Today

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Today

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Today

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Today

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.