PAY IT FORWARD
Everyone loves a bargain, right? Wouldn’t it be great to share that positive feeling you get when you save money? To “pay it forward?”
The PAY IT FORWARD application makes an experience like this possible. Buyers have the opportunity to take advantage of special promotions from UNICEF’S retail partners/sponsors and donate their savings to different fundraising projects. Purchasers can participate in this campaign through two different methods:
I. “CARING CATALOGUES” – retailers would print Mobile Tags on selected pages of their catalogs. Different merchandise could even be tied to relevant campaigns (e.g. kid’s back to school clothes might be tied to an education project in a developing country). When the buyer scans the Mobile Tag an application would launch that would let them quickly and easily purchase the item. As part of the checkout process, users would be able to donate the money they saved to a campaign. Once the transaction was completed they would receive a coupon for a discount on another future purchase as well as a link to get more information about the project they just donated to.
II. ‘RESPONSIBLE RETAILERS” – buyers can also participate in store. Selected merchandise would have a Mobile Tag on the label. Users could scan this Tag to get information about the campaign and the particular project tied to this item. They would have the option to donate then or at checkout. Tags would be integrated in to the retailer’s POS system so the cashier could scan the Mobile Tag and log the donation as easily as scanning a traditional barcode. No matter which way the purchaser chooses to donate, they would receive a discount coupon and follow up text or e-mail with more information on the campaign.
The app would also let users update their status on social media sites, posting a notification of the donation and telling people about the retailer’s part in the promotion, which will help the campaign spread virally and turn in to a “win-win” for everyone involved.
PSFK’s Future of Mobile Tagging report presents key trends in the mobile tagging space, so as to inspire creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in branding and communication campaigns. This document brings together both literal and lateral inspiration to provide a framework within which organizations can begin to contemplate the issues facing the U.S. Fund for UNICEF and their fundraising efforts.
To start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief. The end result of this initial phase of ideation is a set of 10 standout concept programs, including the one described above.
Created by: Zemoga Inc. New York City & Bogotá, Columbia
Team: Daniel V. Licht, Principal Creative, Juan C. Sánchez, Design Lead
Contact: Daniel V. Licht, Principal, Creative. firstname.lastname@example.org
More information: www.zemoga.com