The Microsoft Tag for UNICEF, “Let the Face of Change Be You” campaign facilitates donations through interactive connection points in key neighborhoods and cities. A connection point consists of a display that exhibits a mosaic of UNICEF’S supporters, that are updated in real time. The Microsoft Tag invites passersby to participate immediately and be the face of change.
Upon scanning the Mircosoft Tag, the user is instantly connected to a compelling videos of UNICEF’S work. These videos illustrate donor and ambassador participation at the core of UNICEF’S work. The overall message is to motivate and connect with potential supporters. The experience ends with a call of action.
The user donates and has opportunity to submit their photo and become one of the exhibited and celebrated faces, of people who believe in UNICEF’S core mission. The goal of the campaign is to make UNICEF immediately accessible through the lens of everyday people and engage the current and future donor’s to become ambassadors for UNICEF.
PSFK’s Future of Mobile Tagging report presents key trends in the mobile tagging space, so as to inspire creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in branding and communication campaigns. This document brings together both literal and lateral inspiration to provide a framework within which organizations can begin to contemplate the issues facing the U.S. Fund for UNICEF and their fundraising efforts.
To start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief. The end result of this initial phase of ideation is a set of 10 standout concept programs, including the one described above.
PSFK Presents: The Future of Mobile Tagging