Brands Partner With Colleges For Social Media Outreach

Brands Partner With Colleges For Social Media Outreach

Companies like Sprint and Mattel are giving students real life work experience in a number of innovative programs.

Stephen Fortune
  • 11 march 2011

The intertwining of corporate interests and higher education took another turn with news that:

“big businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected.”

The move aims to address the increasing importance of accruing work experience on one’s CV, something which has acquired extra urgency in the straitened times in which we live. It also provides the companies involved with essential and coveted insight into how best to engage their customers on the web by using social media channels like Facebook and Twitter.

The Universities also benefit, but the Wall Street Journal makes an important counter point to this trend:

In some cases Universities receive funding or proprietary consumer data from companies for their research… (however) … some parents may be surprised to learn their tuition dollars are helping to underwrite corporate marketing in addition to their children’s education.

WSJ: “Here, Tweeting Is a Class Requirement”

[via: Cryptogon]


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