The car brand takes cues from the hospitality industry to refine consumer relations.
Cadillac has improved on it’s impressive position in last year’s JD Power and Associate customer service ratings to earn a ranking of “Customer Service Champion.” Cadillac’s improvement is attributed to training it’s sales associates with Ritz-Carlton service consultants.
The Cadillac Shield Program was also cited as an important factor in the companies success, a collection of customer incentive packages:
“Cadillac’s four-year, 50,000-mile bumper-to-bumper and five-year, 100,000-mile powertrain warranties. In addition, it provides maintenance on many frequently required services for four years or 50,000 miles as well as 24-hour roadside assistance and courtesy vehicle transportation during the power-train warranty period.”