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Cadillac Taps Ritz-Carlton To Transform Their Customer Service Experience

Cadillac Taps Ritz-Carlton To Transform Their Customer Service Experience
Advertising

The car brand takes cues from the hospitality industry to refine consumer relations.

Stephen Fortune
  • 4 march 2011

Cadillac has improved on it’s impressive position in last year’s JD Power and Associate customer service ratings to earn a ranking of “Customer Service Champion.”  Cadillac’s improvement is attributed to training it’s sales associates with Ritz-Carlton service consultants.

The Cadillac Shield Program was also cited as an important factor in the companies success, a collection of customer incentive packages:

“Cadillac’s four-year, 50,000-mile bumper-to-bumper and five-year, 100,000-mile powertrain warranties. In addition, it provides maintenance on many frequently required services for four years or 50,000 miles as well as 24-hour roadside assistance and courtesy vehicle transportation during the power-train warranty period.”

Luxist: Cadillac Named Customer Service Champ

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