Ed Cotton: Why Magazine Publishing Has Forever Changed

Ed Cotton: Why Magazine Publishing Has Forever Changed

When I took a look at the "about" section of a new soccer magazine, The Blizzard, a magazine designed to be downloaded, I was struck by how they defined their reasons for existence.

Ed Cotton, BSSP
  • 21 march 2011

When I took a look at the “about” section of a new soccer magazine, The Blizzard, a magazine designed to be downloaded, I was struck by how they defined their reasons for existence. They summed up precisely why magazine publishing has been forever changed and how developments in the web-publishing space, like the “AOL Way”, might have opened up interesting new avenues for publishers.

However, the most important thing is the development of what they consider to be a “space” for something more considered.

The iPad and tablets are re-introducing the notion of consideration and will have a significant impact on the types of content that get created- more detail and depth could be the order of the day.

Here’s what The Blizzard had to say

1. Twitter and Facebook are instant and ubiquitous, delivering transfer scoops and breaking news to a global audience before a sub-editor can type the word “Exclusive”.

2. The internet has brought a whole new methodology to football analysis, from chalkboards to minute-by-minute reports, all delivered under the watchful eye of that toughest of football critics, the anonymous comments poster.

3. The on-line consumption of quality journalism is voracious and brutal. Readers demand a constant stream of the highest quality writing, completely free of charge.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

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