Foursquare’s Check-In Rankings Defy Expectations
Exclusive survey undertaken by Ad Age points to the possibility that the company's boom may not revolve around big business.
The pending release of version 3.0 of Foursquare is garnering much attention, especially given the companies 3,400% growth during 2010. However, Ad Age has analysed three months of check in data and was surprised to learn that there was no correlation of that astronomical curve in the quantities of big brand check-ins. If anything:
check-in volume has been relatively steady. The cut-off to make the top 10 has hovered right around the 10,000 check-in mark. Even at the top, Starbucks typically floats around 160,000. Some weeks more or less, but usually in that range
This data doesn’t dispute that total check-in’s on the system are growing, but it does beg the question of where are all the hits registering, and where is Foursquare growth most palpable?