Chevrolet looks to have regained design passion with their latest concept for the Seoul Motor Show.
The 2011 Seoul Motor Show in Korea begins this week and GM marked the occasion with the debut of a new hybrid roadster concept for Chevrolet. The Mi-Ray, meaning ‘future’ in Korean, is a two-seater topless sports car powered by a small turbocharged four cylinder engine and two electric motors. The package aims to offer spirited driving performance with high fuel efficiency.
Most striking is the exterior styling which is some of the best we’ve seen from Chevrolet in a long time. The brand has seemed to struggle to find a distinctive visual voice that also stirs up some passion. The exterior design of the Mi-Ray was inspired by iconic GM designs from the past including the 1962 Corvair Super Spyder and the 1963 Monza SS mixed with contemporary ques like creased surfaces. Even Chevrolet’s ‘center bar’ grille looks is nicely integrated into the overall design which on recent models has looked less resolved.
The Mi-Ray is an attention grabber and GM is primarily using it to celebrate Chevrolet’s 100 year anniversary. There’s no hint from GM about production, but we’re hoping at least some of the energetic design flavor of the Mi-Ray makes it to future production models.