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Kinect Innovation Enhances Customer Interaction

Kinect Innovation Enhances Customer Interaction
Advertising

The motion sensing technology is used to clarify sales conversations.

Dylan Schenker
  • 4 march 2011

The Kinect has seen its share of hacks, but in most cases they have been either artistic or experimental rather than practical. Innovative Retail Laboratory (IRL), an application-oriented researched laboratory in Germany has discovered a novel way that the device could enhance communication between a counter salesperson and a customer. When it comes to choosing products from a glass case it can be difficult to know exactly where a person is pointing if the case is large and full enough. When pointing to a product, a customer’s gestures will be tracked and transmitted to a computer screen that clearly displays what is being chosen. The computer can also be used to provide more information on the chosen product. This expedites the sales process by making what the customer wants more clear to the salesperson. With the ambiguity resolved a customer is more likely to be satisfied with his or her service.



Interactive Multimedia Technology: “Kinect At the Supermarket”

Innovative Retail Laboratory

+#advertising
+#design
+Advertising
+Design
+Electronics & Gadgets
+Europe
+Innovation
+interactive
+kinect
+motion sensor
+motion tracking
+Retail
+technology
+Work & Business
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